Questions founders and executives ask

Answered by Niccolò
Still have a question?Ask Niccolò on a call

Getting started

I'm not good on camera. Does that matter?

You don't present to a camera. We prepare the questions or a short script, and you talk the way you would to a colleague. We do the editing, and nothing goes out without your OK.

How do I start?

Book a 30-minute intro call with Niccolò. We talk about what you sell, who buys it, and how the founding pilot would work for you.

What is the founding pilot?

The first cohort has 10 places. If you choose not to publish the content from your first two calls, you get your money back.

What does it cost?

We share the price on the intro call. It is a fraction of what a video editor and a content writer cost per month.

Your time

How much of my time does it take?

Not much. A short call or a script to film, plus a quick check of the week before anything goes out. We take care of everything else.

How do you pick the topics?

We bring the questions, picked from what your buyers search for on YouTube and Google.

What if I'm travelling that week?

We plan around it. If you're away, we record ahead before you leave.

The content

What do I get each week?

One YouTube video, 4 Shorts, 4 LinkedIn posts and 4 X posts, all built around what you tell us, plus our research on what your buyers ask. Not every piece comes straight from the call.

Is this AI?

We use AI to edit your real footage faster. Your face and voice are always really you, and every piece starts from your expertise and our research. A person on our team reads every piece before you see it.

What if I don't like what you make?

Nothing goes out without your OK. You get one round of changes on every piece, and you can say no to any of it.

Where does it get published?

We publish on your channels, or hand you ready-to-post files. Under your name, in your words.

Who owns the content?

You do. The videos, the posts and the raw recordings are yours to keep and reuse.

Results and contract

How do you measure results?

Every link is tagged. Each month you see views and visits to your website per channel, and, with your OK, the leads that came from your content.

Is there a minimum contract?

No. It runs month to month.